Custom clothes. Made to be loved.

High-quality, personalised t-shirts and clothing created for higher standards.

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Catalogue Icon, small Icon of a t-shirtHundreds of garment types to choose from
Fast turn around Icon, two small arrowsSuper fast production 2-10 day turnaround
High quality, a star Icon Highest quality printing and garments available
Best Value, a percent sign showing the low prices Icon can offer Best value - we pass our wholesale savings to you

Level up your merch with ICON

Custom merch gets a bad rap. For good reason: it’s often cheaply made, badly designed, and quickly headed for the bin. We’re here to change all that. ICON Printing is based in London, and uses the highest quality garments available for our printing, so you can be sure of merch to take pride in.

Multiple printing methods, small black Icon of printer. To show possible screen, DTG or Transfer Printing. Multiple printing methods
Embroidery icon, small Icon of woven stitches. Embroidery
Custom finishing icon, label. Custom finishing


Our planet’s health is a non-negotiable. We believe long-lasting and loved products should be made in the most sustainable and eco-friendly way possible. So that’s our goal.

Icon of person, Icon has an expert teamDesign and print experts
Eco friendly, plant Icon Eco-friendly products and printing
Tick inside a circle. Icon is fast, experienced and reliable. Fast, experienced and reliable

We make bespoke apparel for the world's best brands.

Nike LogoTate Logo Channel 4 Logo Brewdog Logo Red Bull Logo Boiler Room Logo
The custom shirts we got were even better than expected. The quality is amazing and Icon were able to get them delivered to us in just 4 days.
Holly Jones, Boiler Room