For this year’s London Fashion Week, Topshop needed personalised t-shirts made for each of their models to wear down the catwalk. After the show, customer’s would be able to purchase replica’s of those worn on the runway, customised with their own name. Topshop came to ICON with a few days to turnaround the project and a tight deadline (the catwalk!), hoping to have all 130 individual prints made and ready for the weekend.
We supplied Continental Women’s t-shirts and DTG printed all the individual shirts, ready to go for the catwalk.