Claudia Doms is a graphic designer from Germany who is currently living and working in London. She’s recently done a bit of work for Topshop, including coming up with these screen printed canvas tote bags. They were created in time for fashion week, promoting NEWGEN winner Mary Katrantzou and other up and coming fashion designers.
In 1993 the British Fashion Council created New Generation (NEWGEN), one of the world’s most internationally recognised talent identification schemes. NEWGEN continues to showcase and promote new designer businesses and since 2001 the scheme has been sponsored by Topshop.
Claudia has captured these bags really nicely – utilising everyday back drops for some, others are livened up by printed fabric swatches from the designers current collections.