Whether you are a small boutique brand or a large, corporate business; you’ll know how important it is to have a strong logo and brand identity. Almost everything we print here at Icon Printing, relates to a brand or logo in some form or another. Maybe you’re thinking about a re-brand, or you could be a start up without the spare cash to splash out on a bespoke logo – this is a post for you. We’ve come up with a few pointers to follow when creating logos and specific design considerations to look at to insure your logo design reproduces well in all mediums; screen, print and signage.
Before you get stuck into the look or even the “naming” of your logo or business, there’s a few things to bare in mind. What does your company do? Are you local, national or global? Think about your target audience, who are they and what do they do? Are they high, mid or low earners? Who are your competitors and what are they doing? Next, think about where your logo will be displayed – it could be applied to business cards, but also vehicle livery, apparel, a website, etc.
Do your homework! Do as much research as you can in the time available.Research the competition and similar companies. Look at their logos and websites. What kind of image do they project?
- Look at details such as colour schemes, typefaces, images, symbols, etc.
- Look at unrelated businesses that target a similar audience as yours. What is their visual attraction?
September last year saw the opening of a new Westfield mall, this time situated in east London. Young designer Julian J Smith created the new Westfield Stratford City uniforms. This collaboration was formulated by Studio East, a cultural initiative by Westfield aimed at supporting and nurturing young talent chaired by Mary Portas and leading industry names such as Roland Mouret and Tracy Emin.
Here is a VIDEO courtesy of young filmmakers Constant Pictures showing some “behind-the-seams” footage of the designer at work.
Julian set out to create an energetic and exciting uniform that not only works in a commercial context but one that is also practical too – in the hope that people enjoy wearing it. He felt it had to embody the essence he as a designer stands for, but more importantly, it must also reflect the Westfield brand. This was a tricky balancing act at times, but the outcome is equally as eye catching as it is functional…
The colours used within the patterned fabric designs and other garments tie in really nicely with the Westfield brand identity. Another important factor that had to be considered, was the garment fabric composition – as durability and ‘hard wearing’ are key points to take into account when creating a collection of garments for every day wear.
We’re always printing garments for work wear and uniform, so if you’re after custom t-shirt printing – don’t hesitate to get in touch
phone: 0207 183 8431
We’ve been meaning to do a blog post on this brand for a little while now. Not only because they’re a fan of Gotham typeface as much as we are (our new logo is Gotham…keep your eyes peeled, it’s coming soon – along with our new website!), but we’ve recently noticed just how successful they’ve become in their unique market. They’ve perfected the blend of chilled, surf lifestyle combined with the sophistication of a big city. We can’t fault their brand identity, we’d happily sport a plain white tee with their black Saturdays logo across it. It’s wonderfully simple but equally as eye catching.
You’ll be surprised to know that they actually are a surf shop in NYC, it’s not just a fancy name. You may have also seen their logo sitting upon paper coffee cups – don’t worry that’s not some kind of mistake either, just another string to their bow.
In late ’09, downtown Manhattan became the site for Saturdays Surf. The store, which caters to New York’s surfers and coffee drinkers alike, is a small boutique focused on clean, stylish apparel, classic hardgoods, and a sampling of finer accessories and footwear. In little over a year the store has become an icon of sorts, and its private label is becoming a brand in its own right.
Out the back our their store is a fully planted yard that acts as a wood-decked sanctuary from the streets. It is a place to enjoy their coffee, hang out with friends or have a quiet meeting. Sounds ideal!
For any info on creating your own branded merch or custom tshirt printing, feel free to get in touch…
phone: 0207 183 8431
1. Norse Projects. Nice site. Even nicer clothes.
2. Epic branding and implementation for the 99% Conference 2012.
3. Sock Monkee draw funny little characters. You can wear them too.