T Shirt Screen Printing – Promoting ‘War & Piste’
War & Piste is a ‘wickedly funny diary of a ski season’ written in a fictional account of one person’s ski vacation, journeying in the Austrian Alps. The author of the book, Alex Thomas, went through six winters of adventurous skiing to eventually bring out her story of the interesting and funny world of ski-life.
When it came to promoting the book in December 2011, Alex and the Traudl Publishing promo team (Polly and Blue) went to the Alps in order to build the hype of the novel. They carried with them lots of books, skis and War & Piste t shirts. Courtesy of Icon Printing, the t shirts for Alex and her team were produced by screen printing black prints onto coloured tees and white onto black t shirts which gave them extra impact due to the contrast in colour. Bold text was used in the same font as on the front cover of the book and also a website link was displayed clearly on the back to attract more publicity.
