Design
Considerations

To ensure you get the best results, here are 10 simple design considerations when you’re thinking about what you need printed or embroidered.

1

Screen Printing allows you to match Pantone colours in every shade, tint and variation imaginable. On the other hand, DTG and Transfer prints are digitally printed and colours can’t be matched exactly. And much like the results you see from your desktop printer, the colours may vary slightly if printing a large run.

Original design

Screen printing

DTG printing

2

The cost of embroidery is determined by stitch count. So if your logo is a detailed rendering of all 44 Amercian presidents or a map of Norway, we can do it, but you might want to look at other options.

‘BMA’ Logo
14,000 stitches

‘Natural Power’ logo
6,000 stitches

3

Artwork should have a minimum resolution of 300dpi. Images taken from the web (72dpi) will look pixelated when printed.

4

It’s impossible for printing onto garments to ever be a perfect copy of what you see on a back lit computer monitor.

The brightness and colour settings on different monitors means printed colours & shades can appear different to the image on your screen. Typically they appear duller when printed because your monitor is back lit, although the colour difference is often very minimal.

If you are seeking perfection we always recommend you get a printed sample first to double check.

5

Flourescent and metallic inks and finishing extras such as re-labelling take longer so allow an extra few days turnaround.

6

With discharge & full colour CMYK screen printing it’s harder for us to match PANTONE PMS colours compared to standard plastisol screen printing.

7

In photoshop ensure the colour setting in CMYK rather than RGB. CMYK is used for print whereas RGB is used for the internet.

8

If we are DTG printing an image which has gradients onto coloured garments we recommend printing a sample first to check. The printer reads the gradient as a several shades and this causes issues because a white base layer is always applied beforehand so the gradients print with white backgrounds when printing onto coloured tees.

We will normally recommend amending the artwork to remove the gradient.

9

Full colour screen printing requires the artwork to be sent off to be separated. The separation costs £22 per colour required in addition to the screen cost of £25 per colour. Because of the process, halftones by their nature can appear slightly grainier & darker than the original artwork. We recommend sampling first.

10

Artwork positioning varies on different size garments. Standard distance from collar is 8-10cm, let us know if you want the prints a specific distance from the collar otherwise we’ll use our best judgement.