Posts Tagged: branding


Our Favourite Things: Week #50

Posted November 27, 2015 by Alex Econs & filed under Inspiration.

With the frosts of dawn nipping at our heels, see what’s caught the collective eye of Team ICON lately with these winter warmers.

5 Things to Consider When Creating a Logo

Posted August 20, 2012 by Alex Econs & filed under Inspiration,Tips and Tricks,Tutorial.

Whether you are a small boutique brand or a large, corporate business; you’ll know how important it is to have a strong logo and brand identity. Almost everything we print here at Icon Printing, relates to a brand or logo in some form or another. Maybe you’re thinking about a re-brand, or you could be…Read More

The background behind: The Westfield Uniform

Posted July 6, 2012 by Alex Econs & filed under Case Study,Current/Social,Designer Profile.

September last year saw the opening of a new Westfield mall, this time situated in east London. Young designer Julian J Smith created the new Westfield Stratford City uniforms. This collaboration was formulated by Studio East, a cultural initiative by Westfield aimed at supporting and nurturing young talent chaired by Mary Portas and leading industry…Read More

Behind the Brand: Saturdays Surf NYC.

Posted June 26, 2012 by Alex Econs & filed under Case Study,Designer Profile,Inspiration.

We’ve been meaning to do a blog post on this brand for a little while now. Not only because they’re a fan of Gotham typeface as much as we are (our new logo is Gotham…keep your eyes peeled, it’s coming soon – along with our new website!), but we’ve recently noticed just how successful they’ve…Read More


Posted May 10, 2012 by Alex Econs & filed under Current/Social,Designer Profile,Inspiration.

1. Norse Projects. Nice site. Even nicer clothes. 2. Epic branding and implementation for the 99% Conference 2012. 3. Sock Monkee draw funny little characters. You can wear them too.  

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